Taking a look at how online content has transformed contemporary media

Taking a look at how online content has transformed contemporary media

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Having a look at how the internet has altered the way we are getting access to media and existing affairs.

The increase of internet content has entirely changed what is suggested by the term mass media. In the past, mass media adhered to a hierarchical structure, using a top-down media design. Usually, a small group of professionals, such as newspaper writers or journalists, who would create material for large audiences who mostly just consumed it. Nevertheless, nowadays, with the help of the internet, the face of media has seen substantial change, making the consumption and availability of media much more open and interactive. With accessibility to popular social media platforms, new media examples are showing that people can produce and share their own material, just as quickly as they can consume read more it. Social media has enabled anybody to contribute to public discussions, instead of simply the major media firms consequently as a result, mass media is no longer controlled by a couple of huge advocates. Rather, it is spread out across millions of user narratives worldwide.

In the present day, online platforms have made it considerably much easier for everybody to create and share content. Previously, producing content for a large audience called for connectivity to a series of important resources and funding. Currently, with the use of mobile phones and common digital innovations, digital media content examples including short form videos, website articles and podcasts can be quickly made with simply a couple of basic gadgets, along with reaching a huge audience, very quickly. This has opened the door for more diverse voices, specifically those who were previously ignored by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social media sites, suggesting that social media has created a space for underrepresented communities to share their stories.

In the digital media landscape, what we see online is mostly elected by algorithms which are formed by our online habits. Each social media platform uses its own automated system to suggest new content and advise material that will interest the user. The types of media content examples that will be revealed to a user is designed to keep users engaged. The algorithms are developed to keep individuals stimulated by recommending and promoting videos that are relevant, well-liked or contestable among other users. While this level of personalisation can be convenient, it can confine the areas of media that individuals are exposed to, producing more segmentation and predisposition amongst users around social issues. Those who are involved in media production, such as the founder of the fund that has stakes in Sky, for instance, would acknowledge the impact of social media networks in sharing new narratives. Likewise, the chairman of the company that owns NBCUniversal would acknowledge the effects of user produced material in the media landscape.

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